Lead Coordinator

Who are we?

The New Home Collective with Keller Williams Greater Lexington is a group of the sharpest and most enthusiastic real estate professionals ever assembled. The New Home Collective makes opportunities for people by selectively connecting talented people with positions that focus on personal and professional growth within their and the company’s core values.

Who are we looking for?

The Lead Coordinator will require not only an administrative mind, but also a sales orientation.
This person should have training and/or extensive prior experience in real estate sales, preferably including communication through email and over the phone. Preferably, this person will have experience with contact management software, IDX and MLS software, and general business software.

A highly successful Lead Coordinator will take stewardship of leads and actively work to create systems to maximize their effectiveness at converting them. This individual will track their own success and offer suggestions for improvement in their follow-up techniques and tools.

The Lead Coordinator is disciplined about their time and work on projects while handling new leads and information requests from prospects. This person is highly focused in order to complete their work.

The Lead Coordinator is the first point of contact for your team; they also will have access to sensitive files and information about associates, customers, and finances, and must be highly trustworthy.

This person is responsible for converting massive amounts of leads into appointments through personalized follow-up. The Lead Coordinator must be a well-organized, service-minded individual with good interpersonal skills.

What will you do?

These are the standards a well-above-average performer will maintain or exceed:

  • Record, source, assign, and track internet leads and optimize lead spend for conversion
  • Manage cultivation of internet leads from acquisition to conversion
  • Maintain contact database system and back-office support. Ensure all systems and processes run efficiently, making revisions as needed
  • Record, source, assign and track all non-internet leads. The first point of contact in handling customer inquiries
  • Keep the Mega informed regarding any problems or issues that need to be handled
  • Refer seller leads to Listing Coordinator

Essential duties and responsibilities

  • Follow up with leads
  • Computer input
  • Hand off leads for appointments to Buyer Specialists


  • Buyers/Sellers – daily
  • Buyer Agents – daily
  • Administrative Assistants – daily
  • Mega – daily

Management Responsibilities

  • None


  • Licensed real estate agent
  • Strong written and verbal communication skills
  • Proficient with contact management software
  • Proficient with Microsoft Office, including PowerPoint and Excel
  • Good organizational abilities
  • Calm under pressure
  • Data entry
  • Research
  • High school graduate
  • Bachelor’s degree preferred
  • One to three years’ service and management experience

Team: Lead Coordinator

The chart below describes the key talents and personality traits of a person matching the Team: Lead Coordinator job at Keller Williams.

Traits appear in order of importance to the job. Gray bars indicate each trait’s target range.
Traits without a gray bar are not predictive.

Highest Impact Traits

Structure: The target for this trait is medium high. People in this range naturally focus on maintaining a structured environment and processing work in an organized manner. They are receptive to rules and regulations and to specific criteria for measuring success. While they prefer to avoid routine work and delays, they see the importance of carefully attending to crucial details.

Logical Problem Solving: The target for this trait is medium high. People in this range have a good ability to solve complex problems logically. They are able to pull difficult issues apart to deal with the components one by one. They like being able to think through a problem or solution in order to present it carefully and logically to others.

Vocabulary: The target for this trait is high. People in this range learn easily and quickly from their environments. They pick up new information readily and learn rapidly when circumstances change. They typically make use of a wide range of acquired experience and knowledge in making decisions, deciding on a course of action, or adjusting to a changed environment.


Rapid Problem Solving: The target for this trait is medium high. People in this range can solve problems in rapid succession using a quick, intuitive approach. They like to have new issues to deal with every day. They can typically handle smaller issues quickly and move on to the next one without pausing.

Adaptability: The target for this trait is medium high. People in this range are adaptable and are typically agreeable and pleasant when working with others. They find it easy to be sympathetic and supportive to others, and they work hard to avoid misunderstandings.

Spatial Visualization: The target for this trait is high. People in this range have a very strong ability to think in three or more dimensions. This helps them deal easily with structural or spatial tasks. This ability is strongly related to solving scientific, mathematical, design, and engineering problems. It also helps them deal with some kinds of abstractions, such as systems and complicated environments with many variables in constant flux.


Responsiveness: The target for this trait is low medium. People in this range maintain a useful degree of responsiveness and time sensitivity while avoiding impulsive or rash reactions. They are motivated to meet deadlines and organizational standards while keeping activities running smoothly and projects under control.

Sociability: The target for this trait is low medium. People in this range are reserved and conservative on a social basis. They tend to be low-key rather than outgoing or spontaneous, but they can enjoy friendly exchanges with others. They are willing to approach new people for a specific purpose or to accomplish a concrete goal.

Assertiveness: The target for this trait is low medium. People in this range are naturally conservative in their actions. They prefer to think things through and to gauge potential outcomes before taking action. They are not typically demanding nor do they have the need to dominate other people or situations.

Intensity: The target for this trait is medium high. People in this range like to deal directly and energetically with obstacles at work. They feel a strong emotional drive to overcome difficulties and develop solutions when problems arise.

Optimism: The target for this trait is medium. People in this range are generally friendly and have a positive attitude toward others. They tend to take people and situations at face value unless there is some reason to be skeptical.

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